Privacy Policy
At Urban Fetch Express (“we”, “us”, or “our”), accessible via urbanfetchexpress.com, we are firmly committed to protecting and respecting your privacy. This Privacy Policy sets out how we collect, use, store, and share information about individuals who use or interact with our website, and outlines your rights under applicable privacy laws including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Our Commitment to Privacy and Data Protection
Urban Fetch Express values your trust and is dedicated to maintaining the confidentiality, integrity, and security of your personal data. This Privacy Policy reflects our commitment to upholding the highest standards of data protection and responsible information practices. We aim to ensure that your data is lawfully and transparently processed, and used solely for legitimate purposes.
2. Scope of Privacy Policy and Data Controller Role
This Privacy Policy applies to all personal data collected via our website, urbanfetchexpress.com, and associated services. Urban Fetch Express acts as the “Data Controller” under the GDPR and is therefore responsible for determining the means and purposes of the processing of your personal data.
For users covered by the CCPA, we act as a “Business” as defined under California law, and we are accountable for protecting the personal information we collect within the scope of that statute.
3. Categories of Personal Data We Process
We may collect, use, store, and process the following categories of personal data:
a. Usage Data
Information regarding your interaction with the website, including browser type and version, device identifiers, IP address, time zone setting, pages viewed, and length of visit.
b. Account Data
Personal identifiers you provide when registering or placing an order, such as your full name, billing and delivery address, email address, and phone number.
c. Profile Data
Information related to your preferences, purchase history, browsing behaviors, saved items, and navigation patterns within the site.
d. Communication Data
Details from your interactions with our customer service team, including inquiries, complaints, responses, and communications via email or contact forms.
e. Technical Data
Data about your device and software environment, such as operating system, screen resolution, browser plug-ins, connection information, and diagnostic logs.
f. Transaction Data
Records of payment transactions and shipment, including payment method, transaction identifiers, delivery timelines, and fulfillment statuses. Note: We do not store full payment card details.
g. Preference Data
Information you provide regarding your marketing and communication preferences, including your consent for promotional messages and product categories of interest.
4. Legal Bases for Processing Personal Data
We process your personal data under the following lawful bases, as permitted by GDPR and applicable state laws:
– Consent: Where you have explicitly consented to certain uses of your data (e.g., newsletter subscriptions, non-essential cookies).
– Contract: When processing is necessary to perform or enter into a contract with you (e.g., order fulfillment).
– Legal Obligation: Where we are required by law to process your data (e.g., tax reporting).
– Legitimate Interests: To pursue our legitimate interests where such processing does not override your rights and freedoms (e.g., fraud prevention, website analytics, service improvement).
5. Your Data Protection Rights
Subject to applicable laws, you have the following rights regarding your personal data:
– Right of Access: You have the right to request copies of your personal data.
– Right to Rectification: You may request correction of inaccurate or incomplete data.
– Right to Erasure: You can request deletion of your personal data under specific circumstances.
– Right to Restrict Processing: You may request that we limit how we use your data.
– Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and transmit that data to another controller.
– Right to Object: You have the right to object to data use for direct marketing or processing based on legitimate interests.
– Right to Withdraw Consent: You can withdraw your consent at any time where processing is based on consent.
Residents of California may exercise additional rights under the CCPA, including the right to opt-out of “sales” of personal information and the right not to receive discriminatory treatment for exercising their rights.
To exercise these rights, please contact us at [email protected].
6. Security Measures
We implement appropriate physical, technical, and organizational safeguards to secure your personal data against unauthorized access, loss, destruction, alteration, or disclosure. These include:
– End-to-end encryption of sensitive data during transmission and at rest.
– Role-based access controls to ensure only authorized personnel can access personal data.
– Regular third-party security assessments, vulnerability scans, and penetration testing.
– Routine data backups and disaster recovery strategies.
– Mandatory staff privacy awareness training and NDA compliance.
7. International Data Transfers
If your personal data is transferred outside of the European Economic Area (EEA), we ensure adequate protection by employing mechanisms such as:
– Standard Contractual Clauses (SCCs) approved by the European Commission.
– Transfer to countries recognized for adequate levels of data protection.
– Binding corporate rules or approved codes of conduct where applicable.
All cross-border transfers of personal data are assessed for legality, necessity, and security.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including:
– Account Data: Retained for as long as the account remains active.
– Transaction Data: Retained for up to 7 years for tax and accounting compliance.
– Communication Data: Retained for 3 years from the date of interaction.
– Preference and Marketing Data: Retained until consent is withdrawn or after 2 years of inactivity.
– Technical and Usage Data: Retained for up to 12 months for analytics and diagnostics.
After these periods, data is securely deleted or anonymized where appropriate.
9. Cookies and Tracking Technologies
urbanfetchexpress.com uses cookies and similar tracking methods to enhance user experience, analyze website performance, and personalize content. Cookies may be categorized as:
– Essential Cookies: Required for website functionality, such as login and shopping cart.
– Functional Cookies: Enable additional features like remembering preferences.
– Analytics Cookies: Used for aggregated statistics about how the site is used.
– Performance Cookies: Track user behavior to improve responsiveness and page speed.
10. Cookie Management and Compliance
Visitors from the EU/EEA and California are given clear opt-in/out choices regarding non-essential cookies. We present a cookie banner on first visit and respect your consent choices thereafter. You may also manage cookie preferences or disable cookies entirely using your browser settings.
To opt out of analytics or marketing categories, you can adjust your preferences via our Cookie Settings tool or contact us at [email protected].
11. Children’s Privacy
urbanfetchexpress.com is not intended for children under the age of 13. We do not knowingly collect or solicit data from anyone in this age group. If we become aware that personal data has been collected from a child under 13 without verified parental consent, we will promptly delete that information.
12. Policy Updates and Notifications
We may update this Privacy Policy periodically in response to changes in our practices, legal obligations, or service offerings. Material changes will be communicated via the website or direct contact where possible. Continued use of the website after such updates constitutes acceptance of the revised policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us directly:
Email: [email protected]
Website: https://urbanfetchexpress.com
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Urban Fetch Express is committed to full compliance with GDPR, CCPA, and all applicable privacy laws. We encourage users to contact us at the above email with any privacy-related inquiries or concerns.